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We are a leading local digital agency specializing in innovative, custom digital solutions tailored to the unique needs of small businesses.
This entrepreneur created a company, digital training programs, and marketing tools to boost small business growth.
From local reporter to digital leader
MIKE CAN0O
From his beginnings as a local journalist to his leadership positions in Spanish-language media, he has always maintained a deep connection with the community he serves.
"I am honored to be part of an industry of entrepreneurs who work hard, tirelessly, and often sacrifice their personal lives and time to launch and grow their dream businesses," he shares. And as he reveals, the future of his company is full of possibilities.
"Our goal is to support our clients, current partners, and nonprofit organizations in expanding our training and digital solutions for small and medium-sized businesses."
With a focus on innovation, typical of modern times, and the innate commitment he established long ago, his vision remains clear: to empower Hispanic entrepreneurs in particular with the digital tools they need to succeed.
improves content creation, design, and data analysis. It also gives us a deeper understanding of what customers want and makes marketing much more efficient."
Cano also emphasized that
"marketers can now identify trends and preferences in large volumes of data, something that was previously difficult to do manually. Thanks to AI, he emphasized, brands and customers alike are more connected."
As expected, behind Cano's success lies a story of hard work and resilience. Born in Guadalajara, Mexico, and the third of seven siblings, he immigrated to the United States at age five and grew up in a modest home in CA, where he often worked two jobs to pay for his education and support his family.
"Despite the challenges," he notes, "I was the first person in my family to graduate from college."
That sense of purpose is precisely what has guided him throughout his career.
One of the pillars of his career and reflects LDS's core mission: to be an ally for entrepreneurs, even in times as dark as those experienced during the coronavirus pandemic.
All told, the impact of this California-based company isn't limited to its clients.
As Cano states, his company has also built deep relationships with several nonprofit organizations and multiple business partners.
But that's not all: based on the fact that "small businesses owned by women and people of color disproportionately face barriers to success," this entrepreneur also leads The Center by Lendistry's digital small business training program in Spanish and English.
This nonprofit organization focuses on addressing these barriers, "providing resources, technical assistance, and access to equitable loans, which, in his opinion, allows diverse small businesses to thrive."
Through its Digital Growth
Accelerator Program, this charity helps women-owned and diverse businesses create and implement a successful online strategy.
According to Cano, a graduate of Long Beach State University and Stanford Graduate School of Business, this program "offers practical resources and personalized assistance to help entrepreneurs develop or improve their digital marketing, social media presence, and online sales."
Regarding the benefits of Al in his industry, the expert said that "digital marketing is changing rapidly thanks to artificial intelligence, as it
By Migdalis Pérez
A decade ago, a media industry veteran made a decision that would change his life and that of many small businesses in the United States.
With more than 30 years of experience leading some of the largest Hispanic media companies in the country, Mike Cano decided to take a leap of faith in 2014 and found Latino Digital Solutions (LDS).
Today, his company serves as a guide for entrepreneurs seeking to position themselves in the virtual world. "My passion has always been supporting small business owners and helping them grow using digital media and tools," he says.
That spirit of service, combined with his deep knowledge of the sector, prompted him to open his company at a time when the transition to a digital environment was beginning to gain momentum.
"When I launched my own business, my challenge was finding the right digital tools and platforms to provide the best service and results to my clients," he recalls. Something similar has
happened with his approach to learning and adapting to new developments. "As digital technology grows at a faster pace every day," he points out, "I constantly educate myself on all things digital so I can support my clients."
With this commitment in mind, LDS offers comprehensive solutions that include website development, SEO, email marketing, social media advertising, and programmatic strategies, among other key tools for business growth.
Of course, this success story has not been without its major challenges, such as the one that came with COVID-19.
"During the pandemic, we supported hundreds of small businesses that would have failed without our help," he says proudly.
Having become a true achievement, this challenge constitutes one of the most significant challenges of all.
In the News:
We focus on creative, tech-driven digital and AI marketing that delivers measurable results. We learn your business and goals to craft a custom solution aligned with your brand.
Our Mission
We empower businesses to thrive online with our tailored digital marketing tools and strategies. We recognize that every business is unique, and we excel in crafting digital solutions that align perfectly with our client's specific goals and needs. Our commitment to staying ahead of trends in online marketing sets us apart, and we deliver exceptional customer support every step of the way.
Our Values
We value creativity, innovation, and great customer service! We understand that every business is unique, and we're excited to create digital solutions designed just for you.
Get to Know LDS
With 30 years of experience, we excel at creating and implementing captivating marketing campaigns that resonate with consumers. Our goal is to foster the development and growth of small businesses and nonprofits through impactful digital interactions. Latino Digital Solutions was founded in 2014 by the award-winning marketing expert Mike Cano.
Founder & President
A digital leader with a passion for helping businesses succeed online.
Mike Cano
DIGITAL MARKETING AGENCY
Latino Digital Solutions is a local digital agency that combines creativity, technology, and strategy to deliver effective marketing and advertising solutions for small businesses and nonprofits.
Digital Solutions Tailored to Your Business Needs